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Cheryl Perkins is the founder of Innovationedge, a innovation consultation company focused on driving creativity to transform brands and products.
In this brief but important speech, Cheryl Perkins discusses the importance of social media in relation to cultural economics. These digital platforms allow for businesses to better communicate with target audiences, completely redefining customer relations and marketing. There is now a greater focus on lasting relationships and building a community to support the brand.
Facebook, Twitter and other micro-blogging services allow companies to communicate information directly to the public. These digital media services also create an opportunity for costumers to relate ideas directly to the company, which can serve as great inspiration for research and development projects.