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Chinese advertising agency Charm Communications Inc. takes a different approach to promoting Viagra. Staying in line with the subtle yet evident advertising strategy that Viagra is well-known for, the company has released a series of direct marketing stickers, which are meant to be placed around a doorknob.
The effect of this sticker lets your imagination do the work as it is supposed to give the appearance of the cartoons benefitting from the little blue pill. Each cartoon man looks exhilarated and in charge as his expression and the doorknob signify his excitement.
The advertisement strategy is both humorous and surprising but also gets the point across to the men who they are targeting. Showing that you don’t need to take any product too seriously, Charm Communications Inc. is definitely an ad company that is worth looking out for.