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Women are often used by brands and ad agencies to sell male products.
We’ve even seen ads in which women dressed in men’s underwear adopt crude, manly behaviors to attract the guy’s attention. So how about using men to promote female bags?
Chanel uses this concept in this photo shoot by photographer David Byun. Topless hunks pose with the Chanel bags, adding a sexy edge that female models can’t bring.
Will we see more ads and editorials using men to target women?