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Few consumers would guess that Celebrity Tea packaging holds delicious loose leaf blends rather than four or so rations of an alcoholic beverage. Nevertheless, designer Katerina Teterkina of Moscow, Russia, was comfortable with the idea of initially confusing buyers of the product.
The reason that the mock champagne bottle container was chosen was to foster a sense of celebratory occasion. The Jaf Tea brand is proud to mark its 60th jubilee and this design decision seemed like an appropriate way to make a toast.
Not only was the voluptuous silhouette of a sparkling wine bottle adopted for the purpose of a unique and magnificent marketing effort but bits of gold foil and an exquisitely framed label further enhance the splendor of Celebrity Tea packaging.