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After the recent birth of the royal baby was announced yesterday, the British Newspaper Sun UK hired ad agency Grey London to create an ad that celebrates—and spoofs—the arrival of the royal baby along with other celebrity babies.
The result was a creative ad campaign featuring Photoshopped baby versions of Victoria and David Beckham’s baby Harper, Kim Kardashian and Kanye’s baby North West, Elton John’s baby Elijah Furnish-John and, of course, Jay-Z and Beyonce’s baby Blue Ivy Carter.
Each of the celebrity babies have been Photoshopped to look like their parents, for example Blue Ivy rocks Jay-Z’s signature Yankee’s cap with Beyonce’s blonde locks. In the midst of them all sits the royal baby—a name still has yet to be released—dressed with a royal crown and jewels.