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Catholic Cross-Branding
Boston College Fashion at Victoria's Secret


By: Going Like Sixty (Superstar) Nov 15, 08
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The head of a Catholic group has his undies in a twist because Boston College is earning money from Victoria’s Secret. Boston College-branded clothing is sold by Victoria’s Secret, and Boston College gets a royalty from the clothing sales. Boston College alum C.J. Doyle, head of the Catholic Action League, didn’t like it one bit.

“I think it’s appalling. I think it’s disgraceful. It’s disgusting,” said Doyle. “They see an opportunity to make a buck by striking a deal with a company that openly appeals to prurient interests.”



Source: bostonherald



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