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In this brief career path keynote from Ken Segall, who has served as Apple’s creative director, he offers some insightful advice for those looking to land their dream job—what many would peg as his own career with the mega-tech company.

While many people throughout ad school encouraged him to create a portfolio that could showcase a variety of his talents and capabilities that could be applied in many industries, the best advice he received was to choose something about which he was extremely passionate and commit himself to proving to people who mattered with the industry what he was capable of achieving. 

Showing true passion and a strong commitment to something will more often than not translate into employment.

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