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The candy photography from Emily Blincoe takes a look at how the human brain uses color to affect its senses. The various color-coded photographs challenge the viewer to picture the taste and flavor of each tasty sweet entirely though the color it’s packaged in.
This candy photography series is a great lesson about packaging and the power that it has over consumers. When a person is craving a certain flavor, the right colored packaging can be the driving factor in it being purchased. Recently there has even been color-swatch styled packaging for products that are aiming to completely dominate color associations for different products. The fact that seeing a sugary candy in a certain color can actually bring about the desire to consume it is a very impactful message.