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Running past all the obstacles, all the hospital rooms and all the doctors, sports physicians and health care experts that helped him get to where he is is the star of the Canadian Paralympic ‘Unstoppable’ commercial, Paraplegic runner Alister McQueen. The inspirational commercial has a storytelling quality that is inspiring and motivational.
The one-shot commercial captures the story of many paraplegic runners who have lost limbs from car accidents. McQueen’s personal story actually involves a birth defect that required the removal of one of his legs.
The strength that is shown in the commercial and the tireless energy is truly remarkable as McQueen makes his way around the track. The Canadian Paralympic team is set to appear in London England for the 2012 Paralympic Games from August 29th - Sept 9th.