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Shot on location at the royal botanic gardens in Sydney, Australia, the Camilla SS13/14 Pachamama ad campaign is incredibly exotic. Although the plant life plays a large part, the fashion has an even bigger role. Full of vibrant colors, busy prints and loose silhouettes, the designs are fit for a tribal queen.
The Camilla SS13/14 Pachamama ad campaign was inspired by the goddess it was named after, who is worshiped by the indigenous tribes of the Andes. Model Holly Rose Emery could easily be mistaken for a divine deity in her visually striking wardrobe. Posing in front of photographer Justin Ridler’s lens, the blonde beauty is clad in delicate cottons, silk and leather that are given a modern touch by way of some psychedelic patterns. It is certainly a worldly collection.