| Emailthis TrendEmail | Full Article (TrendHunter.com/id/118019)

Ice Block Bikini Tops
This Calendulan Sun Campaign Treats Fire with Ice


By: Amelia Roblin (Superstar) Jul 5, 11
{SummaryTitle}

There’s little more relieving than the felling of coolness on sunburnt skin—a notion that’s playfully captured in this Calendulan Sun campaign.

The spray-on product that promises to soothe the symptoms of epidermal UV injuries gets noticed like no competitor in this single print ad. The Roorda Reclamebureau advertising agency of Amsterdam chose to picture, quite intelligently, a single swimsuit-clad female with a painfully red sunburn. Upon applying the assuaging spritz, the girl is instantly encased in an massive ice cube from her neck to her ribcage, and from shoulder to shoulder. One can imagine how nice this would feel against raw damaged skin, which makes this Calendulan Sun campaign with its beach babe muse a definite success.



Source: adsoftheworld
Readmore: roorda.nl



Related Trends:


Vandalized Billboard Branding
TrendHunter.com/id/118013



Abbreviated Anatomy Advertising
TrendHunter.com/id/116650



Laundered Granny Campaigns
TrendHunter.com/id/114187



Major Shrinkage Marketing
TrendHunter.com/id/118010



Frameless Two-Wheeler Advertising
TrendHunter.com/id/117066



Armored Housekeeping Ads
TrendHunter.com/id/117525



Dinner Plate Dress Campaigns
TrendHunter.com/id/116232



Surreal Snake Neck Campaigns
TrendHunter.com/id/116259



Backwards Body Branding
TrendHunter.com/id/114251




Copyright © TREND HUNTER Inc.. All Rights Reserved.