| Emailthis TrendEmail | Full Article (TrendHunter.com/id/137270)

Optical Illusion Packaging
The Cafe Brasileiro Java Wrapper is Visually Arresting


By: Susan Keefe (Rockstar) Jan 5, 12
{SummaryTitle}

Premium coffee company Cafe Brasileiro looked to the creative minds at the design firm NTGJ to give the product a modern Brazilian look without resorting to the tired and stereotypical green and yellow colors. The creative team at NTGJ turned to Brazilian icons for inspiration and created a minimalist and surprisingly monochrome package that still manages to be infectiously eye-catching.

Gathering aesthetic cues from the natural Brazilian wonder Pão de Açucar (Sugarloaf Mountain) and the mind-bending sidewalk graphics of the Calçadão de Copacabana pattern found in Rio de Janeiro, NTGJ created a stunning design. The result is a surreal creation reminiscent of the black and white optical illusion artwork that 1960s mods went nuts over. The resurgence of this somewhat retro style is a welcome reference that fits neatly with the fashion world’s rediscovery of the 1960s.

Iconic and simple, yet highly engaging, the Cafe Brasileiro packaging is extremely visually stimulating.



Source: thedieline
Readmore: ntgj_packaging.prosite



Related Trends:


21 Ethical Coffee Brands
TrendHunter.com/id/137019



Whimsical Victorian Merchandizing
TrendHunter.com/id/131061



Communicative Coffee Cups
TrendHunter.com/id/132596



Robust Brew Branding
TrendHunter.com/id/135222



Cookie Coffee Duets
TrendHunter.com/id/135675



Sci-Fi Caffeine Packaging
TrendHunter.com/id/132672



Light-Bodied Brews
TrendHunter.com/id/129074



Instant Inhaler Energy
TrendHunter.com/id/128805



Dark Side Coffee
TrendHunter.com/id/133227




Copyright © TREND HUNTER Inc.. All Rights Reserved.