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Simply being present on social media doesn’t necessarily mean that business Twitter accounts are getting the necessary exposure.
Just as it is important for the business to get favorites, retweets and have conversations with other users, good business Twitter accounts will also pay its followers the same respect. Promotions are a two way deal. Since these users are already following the business, by interacting and engaging with the online audience helps brands build a stronger connection, which, as a result, leads to increased secondary promotions from followers and consumers. Customers will be pleased that the business has responded to their questions and comments, letting them know that their concerns are acknowledged. It’s also important that business Twitter accounts feel genuine so people do not think they’re being curated by a robot.