| Emailthis TrendEmail | Full Article (TrendHunter.com/id/121299)

Musical Booze Branding
The Bundaberg Five Clear Character Spot Takes You on a Journey

By: KimLeo (Apprentice) Aug 2, 11

Buckle up, Bundaberg is taking you to the underground of cool where you can get their new white rum, Bundaberg Five. This journey is lead by a singing barman in a white tux through a white and gold dream-like lounge full of players and beautiful women.

The Bundaberg Five spot was created by Leo Burnett Sydney and was directed by Tom Kuntz. The falsetto-ranged song is an original of the creatives at Leo Burnett. The brand message is heard throughout the lyrics, “Not a dandy’s drink, it’s a manly drink. Not a bozo’s drink, it’s a manly drink.” True to the Bundaberg way, Bundaberg Five is positioned as the problem solver for someone who goes to a ho-hum bar, but in reality, “wants it all.”

Source: youtube
Readmore: bundabergrum.au

Related Trends:

Cocktail-Inspired Confections

Ice Box Booze-Coolers

Luxurious Graffiti Booze Containers

Lady-Focused Booze

Debonair Drinking Manuals

Bold Bacon Beverages

Boozy Designer Toy Packs

Marvelously Measured Boozing

Rosy Booze Sunglasses

Copyright © TREND HUNTER Inc.. All Rights Reserved.