| Emailthis TrendEmail | Full Article (TrendHunter.com/id/194578)

Social Media-Incorporated Cups
The Budweiser Buddy Cup Sends a Friend Request with Every Cheers


By: Michael Hemsworth (Superstar) May 1, 13
{SummaryTitle}

Social media has become an integral part of the socialization process over the past few years and the Budweiser Buddy Cup takes things a step further in Brazil by instantly connecting drinkers with anyone they cheers. The Buddy Cup was created as a marketing technique to help create inclusivity during Budweiser events and effectively helps to break the ice between strangers.

Upon entering an event, the Budweiser Buddy Cup simply requires users to scan the QR code on the bottom with their smartphone to connect with the individual’s social media presences. The Budweiser Buddy Cup is a clever way to help connect event goers to one another and also identify them with a brand. Perhaps the technology could be translated to other areas of life to make friend requests even easier.



Source: creativecriminals
Readmore: budweiser



Related Trends:


Alcohol Can Illuminators
TrendHunter.com/id/164199



Dapper Beer Cans
TrendHunter.com/id/193012



Charitable Booze Rebuttal Campaigns
TrendHunter.com/id/187538



Musical Magazine Campaigns
TrendHunter.com/id/152895



Location-Based Brew Branding
TrendHunter.com/id/189085



Heartwarming Horse Reunion Ads
TrendHunter.com/id/183453



Self-Deprecating Booze Ads
TrendHunter.com/id/179902



Musical Magazine Pages
TrendHunter.com/id/152876



Feel Good Football Pranks
TrendHunter.com/id/183455




Copyright © TREND HUNTER Inc.. All Rights Reserved.