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Social media has become an integral part of the socialization process over the past few years and the Budweiser Buddy Cup takes things a step further in Brazil by instantly connecting drinkers with anyone they cheers. The Buddy Cup was created as a marketing technique to help create inclusivity during Budweiser events and effectively helps to break the ice between strangers.
Upon entering an event, the Budweiser Buddy Cup simply requires users to scan the QR code on the bottom with their smartphone to connect with the individual’s social media presences. The Budweiser Buddy Cup is a clever way to help connect event goers to one another and also identify them with a brand. Perhaps the technology could be translated to other areas of life to make friend requests even easier.