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H&M and East-London bicycle company Brick Lane Bikes have teamed up to create a line of clothes, which joins function and urban style into one.
When first hearing of this collaboration it may seem to be a bit odd especially when considering H&M has yet to team up with anyone else other then fashion brands. However, once you take a gander at the teaser film, it is easy to see how it unexpectedly appears to be a perfect fit. Not surprisingly, the collection is primarily made with cyclists in mind. There is also a sustainable component to the garments as part of H&M’s Conscious work, which is also associated to the healthy and environmentally conscious bike riding lifestyle.
For now, all we have to gander at is the teaser trailer, which will be available in stores come March 7, 2013. For Brick Lane Bike fans and cyclists alike, be sure to mark your calendars for this is sure to be a fashionable unveiling.