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This clever print ad, created for a maternity magazine, aims to convince breastfeeding mothers that without using Garmastan lotion, breastfeeding can be very painful.
It is a double spread ad with the two pages glued together. When you tear the pages apart, the baby’s mouth tears off the nipple on the page. Ouch!
At the very least, I’m sure this would be enough to convince first time mothers - who don’t know what to expect from breastfeeding - to buy the product.
The ad was created by Lithuanian advertising agency MILK Vilnius.