| Emailthis TrendEmail | Full Article (TrendHunter.com/id/188608)

Innovation Stems From Deep Understandings of Customers
Jeremy Gutsche Discusses Breakthrough Ideas


By: Jaime Neely (Rockstar) Mar 15, 13
{SummaryTitle}

Innovation keynote speaker Jeremy Gutsche argues that customer obsession is the key to breakthrough ideas and innovation. During his keynotes and throughout his book—which you can read for FREE here—he states, “Breakthrough ideas and disruptive innovation stem from a deep understanding of the customer.” 

This concept of customer obsession is closely connected to another idea Jeremy explains in his book—emotional connections. Invoking an emotional connection with customers will make the message of a brand more memorable.

To help readers grasp this concept, he references the image of Iron Eyes Cody from the ‘Keep America Beautiful’ campaign to encourage people not to litter.

“Titled ‘Crying Indian,’ the ads featured Iron Eyes Cody shedding a tear after a motorist throws trash from a speeding car.

Although the image dates back to 1971, people remember Iron Eyes Cody because he makes an emotional connection.”

By making an emotional connection, the memory of a brand’s message can become timeless.



Source: jeremygutsche
Readmore: trendhunter



Related Trends:


Throw Away Your Best Ideas
TrendHunter.com/id/185517



Avoid Retreating to Your Comfort Zone
TrendHunter.com/id/185776



Don't Let the Failure of Others Reinforce Inaction
TrendHunter.com/id/187782



Cross-Pollinate Your Ideas
TrendHunter.com/id/185287



Innovate Inside the Box
TrendHunter.com/id/185881



Stop Telling People What to Do
TrendHunter.com/id/187830



A Cultural Connection is Empowering
TrendHunter.com/id/184621



Chaos Should Not Be Tempered with Structure
TrendHunter.com/id/185076



Don't Be Seduced By Complacency
TrendHunter.com/id/185816




Copyright © TREND HUNTER Inc.. All Rights Reserved.