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Rival Company Coversation Posters
'Brandversations' Illustrates Discourse Between Competing Brands

By: Jason Soy (Rockstar) Aug 27, 11

Look closely at these Brandversations posters. Otherwise, its genius may be lost in the fold as you realize the slogans in each poster actually represents a rival company. For clarification, you may peer closely at each poster to uncover tiny logos of the rival companies being used to assemble the much larger logos.

Brandversations, which is a jumbling of the two words “brand” and “conversation”, is a project by Stefan Asafti, who wished to demonstrate how competing brands have helped to build the identity of their respective rivals through marketing discourse. It’s actually quite interest to see competing companies playing verbal tennis with one another amidst the stadium that is the consumer market.

Source: designlov
Readmore: behance.net