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Jeremy Gutsche’s brand innovation keynote references Trend Hunter’s article format to demonstrate how brands can more effectively market their messages and products. The innovation keynote speaker identifies the three components of an article: simple, direct and supercharged. The first step in infectious messaging is to create a simple message. Complicated messages that leave room for interpretation will never be as powerful as those that are clear and direct.
While some may suggest that simple is another word for boring or mundane, simple messages actually travel faster and will be more likely to result in making a connection with consumers.
“As Jack Welch of GE put it, “Simple messages travel faster, simpler designs reach the market faster, and the elimination clutter allows faster decision making.”
Simple messages lay the groundwork for effective marketing. Not only will consumers be more likely to remember a simple message, but a simple message is much easier to share.
For more insight into how to make your marketing direct and supercharged, check out the FREE copy of ‘Exploiting Chaos’ here.