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Larry Page, CEO of Google, discusses the company’s progress over the last few years with him back as its CEO as well as its goals for the future in this brand direction keynote. He begins his speech by reiterating the brand’s commitment to and dependency on its partnerships.
One of the main purposes of technology in the eyes of Google and its leadership is that is should be making life easier for people all over the world. From discovery to communication and memory, it should be doing the hard work for an individual, creating more time to do what makes us really happy.
One of the ways Google is working to fulfill this belief is with Google+, the search engine’s social network. Its purpose is to make sharing information and media with people easier and faster. Google believes in exercising a healthy disregard for the impossible in technology and innovation. This brand direction keynote from Larry Page reflects the brand’s innovative nature.