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CEO of Dell Micahel Dell discusses how brands and companies can sustain their competitiveness in this brand competition keynote. He recognizes two important patterns in organizations that are able to maintain their positions of power at the forefront of the business world today. The first is a strong and strategic use of information within an organization. He notes how a task or project that previously took a week to complete, now takes a day—a 700 percent increase in productivity.
The second is a strong culture of entrepreneurialism, the use of knowledge capital and risk tolerance and acceptance. These two capabilities are required to sustain a competitive edge today. Freedom, for businesses, is the ability to spend less on maintaining existing systems and to shift dollars to new ideas and new strategies to propel innovation.