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The Brake Don’t Text and Drive ad campaign takes a morbid look at the ultimate consequence of typing away on the phone when roaring down the road. The victims of this particular outcome have found themselves lying cold on the table of a mortician. Although that might already be disturbing for some, the images are taken to the next level with classic emoticons superimposed onto the faces of the dead.
Created by Blue Hive, an ad agency based in London, United Kingdom, the Brake Don’t Text and Drive ad campaign almost looks like the work of a serial killer. In this case, the serial killer is not another human being, but an unsuspecting phone. The campaign was shot by James Day.