| Emailthis TrendEmail | Full Article (TrendHunter.com/id/189827)

Coffee Bean Braille Menus
Strabucks Created a Braille Menu for Blind Customers Out of Coffee Beans

By: Simal Yilmaz (Star) Apr 21, 13

Starbucks created a new braille menu for its coffee using actual coffee beans. The idea is an extremely creative pursuit of reaching out to disabled customers and reflecting the brand’s social conscientiousness.

For large corporations, expanding marketing communication channels is very important, especially for a coffee company whose target audience is practically everyone.

Everything Starbucks puts forward creates an incredible amount of conversation and this inventive coffee bean braille menu will certainly be one for the books.

For a corporation that is determined to become its customers’ “best friend”, as it continually states in its punchlines, it is certainly executing its inclusion strategies correctly. The coffee bean menu is an amiable idea what will make people with vision disabilities feel valued by Starbucks for being openly considered.

Source: adsoftheworld
Readmore: starbucks

Related Trends:

Compact Accessible Cooktops

Braille Burgers

Braille-Transcribing Scanners

Smart Fingerless Mittens

Sightless Adhesive Aids

Sightless Sightseeing Spectacles

Dotted Smartphone Designs

Braille-Infused Phones

Sightless Literary Devices

Copyright © TREND HUNTER Inc.. All Rights Reserved.