| Emailthis TrendEmail | Full Article (TrendHunter.com/id/138663)

Braille Burgers
Fast Food Chain Wimpy Passes a Message to Visually Impaired Customers

By: Katherine Vong (Superstar) Jan 13, 12

Wimpy, a hamburger chain in South Africa, together with advertising agency Metropolitan Republic Johannesburg, recently created a set of 15 “braille burgers” to let Wimpy’s sight-disabled customers know that it offers menus in braille.

The braille burgers were created by placing sesame seeds on top of unbaked buns to spell out a message, which was a description of the burger such as “100% Pure Beef Burger Made for You.” The 15 burger buns were baked and used to make the chain’s burgers, then delivered to three of South Africa’s major institutions for the sight-disabled. Watch the video to see the customers’ reactions!

According to Wimpy, its efforts was so appreciated that the three institutions discussed the campaign in their braille newsletters, which ultimately resulted in Wimpy reaching 800,00 visually impaired people.

Source: huffingtonpost
Readmore: creativity-online

Related Trends:

Silver Braille Bands

Temperature Time-Tellers

Braille-Transcribing Scanners

Smart Fingerless Mittens

Sightless Adhesive Aids

Morse Code Timepieces

Sightless Literary Devices

Tactile Coffee Branding

Voice-Response Phones

Copyright © TREND HUNTER Inc.. All Rights Reserved.