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Bowlmor Lanes is a bowling alley franchise in the states that wants to make its bowling lanes the best place for a perfect date. The one-minute television spot was done by advertising agency Meter Industries to help get the young adult market to start bowling more.
The Bowlmor Lanes spot is a reverse-style commercial that goes from end to start. It begins with a couple passionately making out in the alley and then it reverses to everything that led to that first kiss. At the end of the commercial, we’re brought to the beginning of the date when the two young adults first meet. This Bowlmor lanes spots show bowling isn’t just for old folks—and it can get you some face time.