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In this insightful video, author, educator and personal speaker Bob Wright, discusses the challenges small business owners face and gives his advice for how they can improve upon their business models. He explains that most small business owners are in denial that they are actually salespeople and he demonstrates why they should in fact embrace this fact.
He also gives tips for how to become a better salesman and shows his audience why it’s important to be able to wear many different hats when it comes to being a leader. In this interesting discussion with the co-founder of the Wright Leadership Institute, Bob Wright shows how these strategies can also lead to more creative solutions when it comes to thinking about how one will operate a business.