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In this insightful video conversation with the founder of Go Daddy, a company that is known for its hilarious Superbowl ads, Bob Parsons talks about what the average business leader can do to improve upon his or her marketing methods and bring more attention to a brand.
He explains that by looking at advertising as something that makes money rather than as an expense, one is able to not only bring attention to a brand but also to buy revenue. He also says that Internet advertising is the way to go for small businesses that can’t afford large campaigns and shares how this worked for his own company in its early stages. In this informative talk, Bob Parsons reveals how to make advertising work for one’s business and provides his audience with practical tools for accomplishing this.