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Jeremy Gutsche was recently featured on BNN in regards to his views on the concept of Tweetonomics and the influences of social media on marketing.
In this interview, Gutsche discusses with Tony Chapman from Capital C the unique concepts behind the different technological marketing techniques which are tied in with the consumer market today. Gutsche emphasizes the idea of “next-besting” and how shoppers are now more inclined to purchase items that are more personalized to themselves, as opposed to mainstream items that are available in mass numbers to the general public. From touching upon the interesting topic of Twitter shoes to providing examples of astounding augmented reality marketing trends, Gutsche gives a few insightful ideas towards how far the consumer world has come in incorporating the Internet and technological realms into their promotions.