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Jeremy Gutche, now a regular on BNN, appeared on the show for the 5th time yesterday during the Midday Markets segment to discuss marketing to boomers. Gutsche appeared with Lina Ko of Boomerwatch.ca, and the two discussed key trends in boomer marketing, including areas of opportunity for entrepreneurs.
One of the key takeaways from the BNN Midday Markets segment was that with boomers, traditional links between lifestyle and age are irrelevant. You can watch the two segments of Jeremy Gutsche on BNN from March 17 at the links below; I’ve also included a few screenshots above.