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Inspired by the Humuhumunukunukuapua fish that resides in Hawaii, Blu Kicks was formed to represent the native animal and the easy, relaxed lifestyle of the region.
Based out of San Francisco, California, the company sells slip-on, canvas shoes that are reminiscent both of the Humu fish and other endangered marine animals. When the founders of the company learned that the Humu fish was in danger due to overfishing, they decided to donate funds to protect them from extinction.
For every pair of the casual kicks that are purchased from the company site, one dollar is reinvested into protecting the natural habitats of the fish that originally inspired the creation of the shoe line.