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Authenticity in Consumer Marketing
Martha Stewart Enlightens in This Blog Marketing Keynote


By: Alexandra Serrano (Star) Sep 27, 12
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Being an exemplary entrepreneur has made Martha Stewart a leader in innovative strategy, and this blog marketing keynote speech showcases her approach to growing an online presence.

She begins by outlining the accessibility of online resources that can be utilized as tools of marketing. Martha Stewart delves into how her company has embraced these mediums to generate an online following that engages consumers with entertaining content. An example is her blog ‘The Daily Wag’ that is written in the voice of her pets to engage a niche audience of consumers purchasing her line of pet products.

She finished this engaging blog marketing keynote by highlighting the importance of Twitter to her firm’s marketing initiatives. Engaging consumers with authentic content is a positive way to increase brand loyalty.



Source: youtube
Readmore: marthastewart



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