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The Dzine Mafia studio’s rejuvenation of Bio Oil packaging certainly brings the product new youth and life as far as the consumer can perceive it. The lovely elongated boxes that contain the variously sized push pump bottles have been given a silky skin of their own.
A flawless photograph of a person’s chest and stomach has been taken and cropped to show a very narrow section of the beautiful human body. The soft beige tone could be ethnically ambiguous, revealing only the subtle grooves of the abdomen, the pectorals and the belly button.
The message behind this freshened up Bio Oil packaging is simple and direct, promising blemish and wrinkle-free skin. Minimal text and a handwritten label enhance this pure and natural aesthetic.