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Mega Branding Changes
Walmart Adds Asterisk to Logo


By: Going Like Sixty (Superstar) Jul 4, 08
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Wal-mart changed their logo and all the braggadocio that is going on about the simple logo change just cracks me up.

I know a lot of Trend Hunter readers work in the world of marketing/branding. That just means they are in on the joke; they get paid to agonize over typefaces and colors. 

The new logo has nice round letters and the hyphen/star between Wal and Mart has been replaced with an asterisk. Whoops, the marketing people are calling that little symbol a sunburst or flower. WTF? It’s an asterisk. As in Walmart*  *where boomers go die, or Walmart*  *bring your teeth, it’s free sample day.

Read what various people who get paid giant sums of money to babble have to say below:



Source: businessweek



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