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Retro-Modern Beer Packaging
Big Boss Brewing Branding Design by McKinney is a Motley Iconic Mix

By: Marissa Brassfield (Superstar) Jun 15, 11

McKinney creatives Scott Pridgen, Brian Murray and Scott Pridgen recently designed three new labels for Big Boss Brewing. The packaging channels retro typography and advertising with a mix of familiar icons from the worlds of gambling, kustom kulture, retro pin-ups and WWII aviation.

The three Big Boss Brewing beers in this latest edition are the High Roller India pale ale, the Blanco Diablo Belgian-style wit and the Harvest Time ale with spices. Each beer has a distinct color scheme—red, silver and black, respectively—and illustrated identity.

What I particularly love about this Big Boss Brewing branding design by McKinney is each label’s ability to stand alone as a piece of art. I could easily see these labels printed and sold as posters.

Source: thedieline
Readmore: mckinney

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