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Luxury retail plays with fall fashion duality in the Beymen Fall/Winter 2012 Ads.
Boasting a sleek take on the Fall 2012 fashion offerings, the luxury retailer epitomizes each designer’s signature look. Lensed by photographer Koray Birand, the campaign is a stunning show of mirrored haute fashion. Model Katrin Thormann’s porcelain white skin serves as the perfect canvas for the season’s rich tones and dark beauty looks.
The ads display looks by Givenchy, Emilio Pucci, Jil Sander, Lanvin, Dolce & Gabbana and Stella McCartney. Each brand identity is played up as Katrin Thormann sports looks that defined each respective ready-to-wear collection. The advertisement shows sleek avant-garde desert imagery that hints to the exotic appeal of each mirrored look. With tasteful sensuality, these ads play up the retailer’s luxury offerings.