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Getting more for your money is every consumer’s dream, and this Betili Hard Sale campaign suggests that these moveables will truly multiply. The single print ad features a pair of long wooden sideboards with lengthy legs, positioned in a way that makes them look like copulating creatures.
One buffet cabinet rests on all fours while the other is arranged as half mounted upon its partner. At the location where one might expect to find breeding body parts on a pair of animals, a bright red sticker acts as a censor. This spiky round label alludes to the sort of symbol used to attract shoppers to discounted goods, and the Betili Hard Sale campaign by the Yehoshua TBWA advertising agency asserts that 1+1=3 items.