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These ads for clothing and footwear brand Beso de Loco promote the strength of their denim products by showing it can break rocks and stones.
The copy “MADe IN YOUR HEAD” evokes the common believe that the power of mind can be used to enhance physical power and achieve the impossible.
I find it rather curious that they write made as MADe, as if to indicate you’d be mad to actually try breaking rocks with jeans in real life…
The ads were created by Dr. Brain & Mr. Storm, Prague, Czech Republic.
Check out more denim features below.