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Advertising helps, but when it comes to shopping off of the shelf, items like Berloga Vodka bottles are more frequently basketted thanks to their assertive merchandising. The packaging for this alcoholic product was designed by StudioIN, who executed the brilliant idea of making the flask wider. Taking up more space than its neighboring beverages, this brand of liquor is only further strengthened with its rugged image.
The sculpted vessel’s label features a jagged (as if burnt or ripped) sticker, an image of trees and rocks representing raw nature, an embossed head of a fierce and roaring predator, and a complimentary metal saber tooth necklace wound around the cap. Epitomizing the roughness of the natural world, Berloga Vodka bottles are quite capable of howling out to potential customers.