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The Marketing Benefits of Social Media Infographic explores the different ways business use these platforms to reach audiences. A lot of companies are using social media to reach consumers worldwide, but how effectively are they using it and which platform will render the most traffic?
While it’s not unknown that different social media platforms are targeted towards specific demographics and professions, businesses should also take into account how much individuals spend on each outlet to increase their exposure. As the Marketing Benefits of Social Media Infographic illustrates the advantageous results of using social media—increased consumer loyalty, search rankings and reduced marketing expenses, to name a few—it also includes platforms that it predicts would become increasingly popular over the next few years, urging businesses to actively learn more about them.