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Gatsby Inspired Beauty Branding
The BeneFit Art Deco Collection Tributes the Literary Classic

By: Jana Pijak (Superstar) May 1, 13

The BeneFit Art Deco collection pays tribute to F. Scott Fitzgerald’s literary classic ‘The Great Gatsby’. Launching just in time for director Baz Luhrman’s much anticipated film adaptation of the novel, this beauty collection is sure to fly off store shelves thanks to its gorgeously branded packaging.

Boasting a series of gilded graphics, these eye-catching packages showcase views of the Golden Gate Bridge. The brand chose this particular iconography in honor of their hometown of San Francisco.

The BeneFit Art Deco collection is set to display a range of bright and pastel-hued shades that will be featured in three product lines that include the label’s Ultra Plush Lip Gloss, their Creaseless Cream Shadow and lastly their Longwear Powder Shadow.

Source: beautyscene.net
Readmore: beautyscene.net

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