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Promising pleasant and reliable shopping, the company behind this Begendik Prices campaign asserts that product costs are kept affordable—or else. In these three images, management blatantly sides itself with the consumer, sharing its mutual contempt for outrageous prices.
To visually depict this notion, SVStudios of Turkey made numbers out to be the bad guys, as the middle man in any retail transaction. Personified digits were placed within the setting of a jail, posing for a mugshot, cowering at the interrogation table and pacing within the a private cell.
The text within each print of the Begendik Prices campaign states that 27,000 different prices on the market are investigated each week, and that, as a rule, the exorbitant ones are caught and punished one by one.