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Peter Jostrand designed a clever beer packaging that allots beer like medication for each day of the week.
The color-coded bottles are individually boxed and presented as if to be consumed daily. Jostrand notes that the potency of each beer “ranges from low to high alcohol potency depending upon the day of the week. And of course Sunday is the day of rest.”
The medical-inspired packaging and “instructions” of the ‘Prescription Pilsner’ are clean and easy to read, as if to make the directions for consumption very clear. The bottom halves of the bottles for each day of the week are dipped in color to complete the illusion of a pill capsule-shaped bottle. This beer will surely cure whatever ails you.