| Emailthis TrendEmail | Full Article (TrendHunter.com/id/208551)

Grossly Branded Beers
The 'Rat's Piss' Beer Has a Beautiful Bottle and Unusual Beer Name


By: Laura McQuarrie (Superstar) Aug 13, 13
{SummaryTitle}

The ‘Rat’s Piss’ beer sounds more than a little off-putting, but its packaging makes up for the unappealing beer name. The team at the Buddy Creative agency challenged themselves to design and brand its own beer. This project gave the agency a chance to learn about the brewing process and otherwise indulge a love for both beer and design.

The beer’s bottle caps have rats imprinted on them and while these creatures are typically not appealing, they are charming in this case. The bottles feature a beautiful typographic treatment, which takes some of the harshness out of the name. As The Dieline points out, there is “humor and juxtaposition of the elegant type and the brew’s name.”



Source: thedieline



Related Trends:


Bruise-Revealing Abuse Ads
TrendHunter.com/id/206494



Beer-Toting Bike Attachments
TrendHunter.com/id/207038



Faux-Wood Beer Cans
TrendHunter.com/id/204802



Translating Beer Apps
TrendHunter.com/id/208304



Lab-Inspired Beer Branding
TrendHunter.com/id/206322



Creamy Ice Tea Floats
TrendHunter.com/id/206143



Apocalyptic Undead Beers
TrendHunter.com/id/205266



Royal Guard-Imitating Beer
TrendHunter.com/id/207484



Rocker-Inspired Brews
TrendHunter.com/id/206154




Copyright © TREND HUNTER Inc.. All Rights Reserved.