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It’s easy to appreciate the humor in what one student designer has done with her Beach Bum Sunscreen packaging concept, playing with the physical feature about which many girls are particularly self-conscious. Buxom bottoms are displayed on the front of each plastic container, paraded with confidence by fashionable illustrated females.
Elizabeth Haywood has greatly exaggerated the voluptuous curves of her cartoony characters, having outlined their full-figured forms with exceptionally wide hips. In reality, such proportions may be considered unattractive, yet the girls’ tiny waistlines, gorgeous curly locks and fabulous retro swimwear present the impression of stylish, sassy and sexy women. As a lighthearted rebranding of an existing line, Beach Bum Sunscreen packaging celebrates the beauty of the female form, favoring the enriching rays of the sun and supplying a healthy block against epidermal damage.