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Cramped quarters is not what a parent would want to subject their sick child to, but that is exactly what they have to do according to the BC Children’s Hospital Foundation ad campaign. It reads, “We have half the space we need.” This is illustrated by a small room—in which doctors and patients are pretty much on top of each other—captured in a much bigger room, one that would provide more adequate.
The BC Children’s Hospital Foundation ad campaign was cleverly conceived and executed by Dare, an ad agency based in Vancouver, Canada. Art directed by Addie Gillespie and Mia Thomsett with creative direction by Rob Sweetman and Bryan Collins, it urges people to donate to GiveSpace.ca so that the hospital can raise enough funds to build a new bigger one.