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Itty-Bitty Billboards
The BBDO Toronto Smart Campaign Embodies its Pint-Sized Product


By: Jamie Danielle Munro (Rockstar) Jul 17, 11
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The BBDO Toronto Smart campaign not only shows off the brand’s tiny cars, but also uses the same mentality for advertising. The Smart car is a low-impact, eco-friendly design, and the billboards are made with these thoughts in mind.

These tiny billboards are placed strategically throughout the city to surprise viewers at every turn. From parks to motorways, onlookers will be happy to see these tiny advertisements. Instead of wasting space with large, environmentally harmful signs, the BBDO Toronto Smart campaign keeps the health of the earth in mind.



Source: creativecriminals
Readmore: bbdo



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