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Desserts do a pretty fine job of selling themselves, but of course, the power of packaging can make them truly irresistible. Bardot Ice Cream branding demonstrates a compelling case.
What’s particularly appealing about the visual identity work by Landor Associates is that they have managed to apply the packaging directly to the products. Once unwrapped, these ice cream bars continue to show off their iconic character with bold lip-shaped patterns printed straight onto the hard shells of the scrumptious sweets.
Several striking motifs in white, red and black bring vibrant life to the look of the Advanced Ice Cream Technologies treats. A line of stationery, print advertisements, graphic T-shirts and the delicious design of the storefronts keeps with the consistent use of this luscious sideways symbol that creates a visual and flavorful seduction.