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Adventurous World Sports Ads
The Bank of China 2012 Olympics Campaign Features London's Big Ben


By: Leslie Chen (Rockstar) Dec 24, 11
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If you’re planning on going to London for the upcoming Olympic games, then the Bank of China 2012 Olympics ads will personally speak to you.

The campaign is to advertise the Bank of China credit card which could possibly win you tickets to the Olympics if you use it to make purchases. One of the ads features a basketball player shooting a ball into a hoop attached to London’s Big Ben.

Combining recognizable landmarks with the feeling of excitement makes the Bank of China 2012 Olympics campaign a success in terms of grabbing your attention and holding on to it.



Source: adsoftheworld
Readmore: mccannworldgroup



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