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When choosing a financial institution with which to invest your money, your most important criteria may be found in these Bank Mellat ads. Five prints each feature a single valuable attribute about this particular institution, and each is designed to directly reference even your pocket change.
The Tahamtan Aminian advertising studio of Tehran built this campaign around the pillars of creativity, economic foresight, security, financial weight and convenience. Respectively, a lightbulb, a pair of binoculars, a padlock, a barbell and a computer mouse have been pictured, but each relies on the coin components that will make it function. It can thus be interpreted that these Bank Mellat ads aim to communicate the role that money plays in each aspect, but also perhaps that this institution requires your Iranian Rial to operate.